Online hearing devices are relatively new to the audiology world. With the internet providing manufacturers an avenue to sell their products, it’s easy to get caught up in the hype.

Professional marketing companies are very good at their jobs and so it may seem like a breakthrough in hearing technology, but at a closer glance, not all that glitters is gold!

May is known as Better Hearing Month and we are excited ambassadors of this.

We hope to use this month to really help the residents in Madison and Huntsville get the correct information about their hearing and the tools available to improve their hearing and lifestyle.

An online hearing device is simply a personal sound amplifier. With minimal technology and even less support, there is a limited market for these products.

However not all bad, there are some things you should know about them.

Why Are Online Hearing Devices Gaining Popularity?

Unfortunately, we are all doing what we can when dealing with the pandemic these days. It has affected many lives and mostly in a negative way.

Many professional hearing offices have shut down during COVID, but people still need hearing help.

This has forced people to stay home and self-diagnose. With the abundance of time spent on the internet, it is easy to get caught up and even more so if you are struggling with a hearing loss.

The allure of cheaper prices and having it delivered straight to your door is reason enough for some people to forgo expert advice and give these online hearing devices a chance.

There is also comfort found in the anonymity of the internet as well. Some people are self-conscious about their condition and may not even want to tell their family, let alone visit a stranger in their office.

This kind of thinking can end up doing more harm than good over the long term.

Online Hearing Devices vs. Hearing Aids

Online Hearing Devices 

There are many different products available to you under this title. We advise everyone to be very careful and do their research if they choose this path.

There are third-party sellers that can promise the world, but if it doesn’t work out for you specifically, there is no recourse for you.

These devices are sometimes sold without the manufacturer’s permission, and therefore, if you have a problem with it, they will not help.

Hearing Aids 

The best way to get a true hearing aid is to visit a hearing expert. We have the tools and training to fit the best hearing aid for you.

Hearing aids are a modern marvel and to get them fitted correctly takes years of experience.

We can adjust your hearing aid to not only amplify sound but also to reduce background noise, have it fit your ear discretely, and best of all, as your hearing changes, so does your hearing aid.

With minor adjustments and regular check-ups, you will notice a huge improvement in your hearing and lifestyle for years to come. 

There is No Substitute

Dealing with a hearing care expert provides better service, knowledge, and support.

We follow Best Practices and are dedicated to our patients throughout North Alabama.

If you are struggling with your hearing, please call to schedule an appointment.

We can evaluate what hearing aid is best, and if you have an OTC or online hearing aid, we can evaluate it in noise and REM.

We look forward to hearing from you.

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Dr. Susan Sheehy

Dr. Sheehy earned her bachelor’s and master’s degrees in audiology at the University of Alabama before beginning her career as a clinical audiologist in Huntsville. In 2005, she received her doctorate in audiology from Salus University. Dr. Sheehy is one of a specialized subset of audiologists certified in tinnitus retraining therapy (TRT). By appointment from the governor, she has served as a member and chairperson of the Alabama Board of Examiners in Speech-Language Pathology and Audiology.
    Basic Hearing Test

    A basic hearing test begins with an air conduction test. You will be seated in a soundproof booth and single-use, foam earphones will be inserted into your ear canals. The Audiologist will ask you to push a button or raise your hand when you barely hear a series of beeps (tones) presented at various frequencies (pitches) to obtain your air conduction thresholds.

    To determine whether your hearing loss is a conductive (mechanical) loss, sensorineural (permanent) loss or combination of the two, we perform a bone conduction test.  

    For this test, a head band is place on the bone behind one of the ears to obtain your bone conduction thresholds. This process provides a different form of sound transmission using vibration, which bypasses the eardrum and the middle ear bones and directly stimulates the auditory nerve. When you hear the beeps/tones, you will push a button or raise your hand.

    If bone conduction thresholds are better than air conduction thresholds (through the foam inserts), you have a conductive hearing loss. This suggests a problem with the mechanical structures (moving parts) of the ears.

    Conductive hearing loss is often a medically treatable condition for which we will provide you with a referral to an Ear, Nose and Throat (ENT) physician. However, if bone and air conduction thresholds match, it indicates a sensorineural hearing loss (permanent), and the treatment will likely involve hearing aids.



    Comprehensive 5-Year treatment plan with premium technology

    If you want premium “out of this world” technology and the highest level of service and expert support, our All-Inclusive treatment plan is the right investment for you.

    The All-Inclusive treatment plan offers long-term value for your on-the-go lifestyle, providing everything you need to connect with family and friends for years to come.


    • Stellar hearing devices from top manufacturer (rechargeable option available)

    • Wireless accessory included at no charge

    • Comprehensive Annual Visit including hearing assessment, hearing device adjustment, and 19-Point preventative maintenance valutaion

    • Bi-annual hearing aid software update and reprogramming

    • Same day diagnosis and in-office repair during weekdays for devices dropped off before 3:00 p.m.

    • 5-Year full-service repair warranty

    • Unlimited remote hearing aid adjustments

    • 100% moisture removal by Redux and cleaning

    • Hearing aid supplies (stock receivers, batteries, domes and filters)

    • $1000 contribution towards purchase of upgraded technology within 48 months

    • 3-Year replacement warranty for loss or damage (no deductible)

    • Dedicated team of hearing care experts at your service

    • Unlimited teleaudiology appointments

    • Access to our “speed of light” repair specialists