Why Choose Us?

Best Choice for Hearing Healthcare Since 2002

Five Reasons Why People Choose Alabama Hearing Associates

Alabama Hearing Associates is an audiology and hearing aid clinic with expert audiologists that provides comprehensive hearing care services, functional hearing assessment, hearing tests, tinnitus retraining therapy, and advanced hearing solutions in Northern Alabama.

Real World Hearing Evaluations

At Alabama Hearing Associates, we believe that hearing loss is a healthcare issue more than a commodity purchasing issue. Overwhelming research links untreated hearing loss to cognitive decline, falls risk, diabetes, cardiovascular disease and more. A thorough evaluation of real world, functional hearing ability is the critical first step.

Our “Connect 365” Functional Hearing Assessment was developed for those who want a full and detailed assessment of communication, from ears to brain. People who want to ensure that there are no sacrifices or short-cuts when it comes to medical care for themselves, and their families call us to schedule a Functional Hearing Assessment.

MC, drove all the way from Chattanooga, TN, for a Functional Hearing Assessment. Read what he has to say about his experience.

Cognitive Screening

Certain cognitive skills, including memory and processing speed, play a big role in our ability to understand speech in the presence of background noise.
Recent research indicates that treating hearing loss can slow down or potentially even reverse certain aspects of cognitive decline. Cognitive screening helps us to develop a hearing treatment plan that meets the needs of your ears and your brain.

Speech in Noise Testing

The number one complaint of people who think they have a hearing loss is difficulty understanding speech in noise.

Unfortunately, the basic “beep-beep” hearing test tells us nothing about real world hearing ability. Another key part of our Functional Hearing Assessment is speech-in-noise testing, which measures how well you can understand speech in a real-world environment and how much listening effort is required.

This information helps us recommend the best treatment options for you, including hearing aid selection/programming, wireless accessories, and auditory rehab.

Best Practices

In 2006, the American Academy of Audiology published “Guidelines for the Audiologic Management of Adult Hearing Impairment.” These guidelines were intended to provide a set of standards or “Best Practices” for the assessment and treatment of hearing loss in adults. The goal for performing best practices is to increase the likelihood of patient satisfaction and benefit from hearing aids.

At Alabama Hearing Associates we follow Best Practices from assessment to ongoing maintenance. In fact, we are the only clinic in Alabama to be certified members of Dr. Cliff’s HearingUp Network!

A key “best practice” is real ear measurement, where we place a microphone in the ear with the hearing aid and take measurements at soft, medium, and loud volumes to make sure the hearing aid is meeting prescribed targets. It’s really the only way we can prove that hearing aids are providing adequate audibility for conversations. If you haven’t had real ear measurement, your hearing aids might not be helping as much as you’d like!

Giving Back in Our Community and Beyond

In January 2020, Alabama Hearing Associates joined Entheos Audiology Cooperative, a group of audiologists around the country who provide high-quality hearing healthcare to those in need, both locally and globally.

For several years, we have partnered with CASA of Madison County to provide hearing aids to low-income elderly patients, but with the help of Entheos and its non-profit fundraising arm, Hearing the Call, we are now able to extend our reach to all income-eligible adults in the Huntsville, AL area.

Hearing the Call – Rocket City is the only non-profit project in North Alabama bridging the gap between quality hearing healthcare and those in need. Every hearing aid purchased from Alabama Hearing Associates generates funds to extend a helping hand in our community and beyond!

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I have an unusual hearing loss and have been to almost every audiologist in this area and have never received as much information and as much help for my hearing loss as Alabama Hearing Associates. They are extremely knowledgeable, thorough, and careful to program the hearing aids so that so that you get the best hearing experience possible. I can’t recommend them more highly. Thank you Doctor Susan and Doctor Sarah!!!

– Elaine Johnson

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Meet The Team


Step 8 - Product Optimization
Step 7 - Real World Adjustments
Step 10 - Continued Care and Coverage
Step 6 - Personalized Orientation
Step 9 - Performance Validation
Step 1 - Schedule Appointment
Step 5 - Fitting and Real Ear Measurement
Step 4 - Electroacoustic analysis
Step 3 - Device Selection
Step 2 - Functional Hearing Assessment