Although Audiology is Not Rocket Science, We Do Take Care of Rocket Scientists

The Most Trusted Hearing Experts in North Alabama

COVID-19 ANNOUNCEMENT: Holiday Covid Update

Your journey to better hearing is like the Space Race in the 1960’s. It took more than a rocket to put a man on the moon. Apollo 11 required the knowledge and commitment of NASA scientists and engineers.

At Alabama Hearing Associates, we know that the right technology combined with the right audiologist makes all the difference!

Hearing loss creates a barrier to good communication, causing the brain to work overtime trying to understand speech. Our goal is to reconnect you to the people you need to hear, so that you can continue to meet your personal goals and live your best life.

Prescription hearing aid technology and audiological best practices established by industry leaders are at the core of our treatment recommendations.

This methodical, evidence-based approach to hearing healthcare reunites you with friends, family, and colleagues so that you feel confident tackling each and every day.

With offices in Madison and Huntsville, you have access to Alabama’s most trusted Doctors of Audiology.

If you are ready to take the first step, call us today at (256) 319-4327 (Madison) or (256) 489-0903 (Huntsville).

Alabama’s Most Trusted Hearing Care Experts

A teen undergoing hearing assessment with Dr. Liles

Do You Struggle to Understand Speech in Noise?

Hearing loss can affect anyone, at any point in life, and can be triggered by a number of biological and environmental factors. A common warning sign for hearing loss is the inability to understand conversations in noisy social situations and restaurants.

If you struggle to understand speech in noise, we recommend scheduling a Functional Hearing Assessment. Unlike a basic hearing test, our Functional Hearing Assessment is a comprehensive communication evaluation, from ear to brain.


Group photo of our hearing team

The Latest Prescription Hearing Technology

Our community understands better than most what can be achieved when you combine technology with human intelligence and persistence. It is much the same with hearing technology.

The latest prescription hearing aid technology is incredibly powerful, offering stellar sound quality and performance. Wireless connections allow phone calls, music and television to stream directly to your hearing aids for exceptional clarity.

But prescription hearing aids do not fit and program themselves! For best outcomes, you also need the human touch and expertise provided by our Doctors of Audiology.

A gentleman undergoing Cognivue Screening at Alabama Hearing Associates

Listening With Your Brain

At Alabama Hearing Associates, we don't just treat your ears, we treat the whole person. While your ears collect sound, your brain is what interprets it into meaningful speech. In other words, you hear with your ears, but you listen with your brain.

Studies show a strong link between age-related hearing loss and accelerated cognitive decline. Long-term hearing deprivation can affect cognitive performance, especially in complex listening environments.

Request a Callback

It is often the small things that hold us back from making a decision. That’s why we are on hand to help.

Simply complete the Callback form to request a friendly, no-obligation conversation with one of our helpful team members.

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What Our Patients Say

Carolyn Seeley, a hearing patients at Alabama Hearing Associates

About 7 years ago, I began to realize I was saying ‘What?’ a lot when others spoke to me. I couldn’t catch every word on the TV, and I avoided calling my family who all live in other states.

– Carolyn Seeley

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Diana Dowdy, a hearing patients at Alabama Hearing Associates

I realized that I had a hearing loss when I had to ask people to repeat themselves almost all the time. My husband also asked me one night if I could hear the bird outside our bedroom window.

– Diana Dowdy

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Janice Hudgens, a hearing patients at Alabama Hearing Associates

My husband kept telling me I needed to do something. I kept asking him to repeat himself. But when I finally admitted I needed help was when I noticed I wasn’t hearing my customers.

Janice Hudgens

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Jeannie Anderson, a hearing patients at Alabama Hearing Associates

I became concerned about my hearing when I started not hearing the doorbell ring when I was in the bedroom. My sons noticed and said, ‘Mom, you don’t hear anything!

– Jeannie Anderson

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John Smith, a hearing patients at Alabama Hearing Associates

I started having hearing challenges in 2003. I was still working at that time and I was concerned how colleagues might respond to my situation. Dr. Susan was the first audiologist I saw.

– John (Jack) L. Smith

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Julie Brown, a hearing patients at Alabama Hearing Associates

“I realized I had a hearing problem when I was in a meeting with two co-workers. I could not understand what they were saying. At home, I had trouble hearing my husband and the TV.

– Julie Brown

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Meet The Team

Patient Resources

Diabetes And Ear Health

Diabetes And Ear Health

November is National Diabetes Month, because of this, I wanted to highlight the relationship...


Step 8 - Product Optimization
Step 7 - Real World Adjustments
Step 10 - Continued Care and Coverage
Step 6 - Personalized Orientation
Step 9 - Performance Validation
Step 1 - Schedule Appointment
Step 5 - Fitting and Real Ear Measurement
Step 4 - Electroacoustic analysis
Step 3 - Device Selection
Step 2 - Functional Hearing Assessment
Real World Adjustments

Your hearing loss didn't occur overnight, so it will take some time to adjust to the hearing aids. Your patience and persistence will be well worth it.

Choose Your Level of Technology

Assessing Outcomes

To ensure the most success with your hearing devices, we measure the benefits of amplification at the end of your adjustment period—some of the surveys and tests included in the “Connect 365” Functional Hearing Assessment will be repeated to evaluate progress, quality of life, and patient satisfaction with the hearing aids. 

Wireless Connections

Most hearing aids automatically come with wireless streaming from smartphones and it has been a lifesaver for those that are working remotely and spending hours on teleconferences. As for other wireless accessories, the two most popular solutions are a small microphone used in less-than-ideal listening environments and a TV streamer that streams the TV’s sound directly into your ears—which can be a lifesaver when watching British TV shows or during football season. If your audiologist believes they would be beneficial for you, they will discuss your options and demonstrate the device in the office.

Orientation, Counseling, and Follow-up

Dr. Cliff (the creator of the Best Practice Pro Network) said it best:

“Having a detailed orientation can dramatically improve how much success you have with hearing treatment.  Counseling & Follow-up care can also ensure that you have success for years to come.  Regular visits to a hearing care provider who spends the time to discuss treatment related information and who will maintain your devices is extremely important.”

During the orientation, your provider will give you the tools you need to be a successful hearing aid user. Everyone has different learning styles and we want to make sure whatever works best for you is what’s used. After the 75 day adjustment period, routine checkups are necessary to maintain the hearing aids and to ensure optimal hearing healthcare. 

What Is Real-Ear Measurement?

Real-ear measurement (REM) is how an audiologist knows that hearing aids are working the way they should in each patient’s ears.

Ears are as unique as a fingerprint. Because of this, every ear will collect sounds differently.

Even if I had two patients with the exact same hearing loss and hearing aids, there’s almost no chance the hearing aids would be programmed the same way.

How do I know my new hearing aids are working properly?

Without verifying that the hearing aid is working correctly from the start, all of the other steps in the hearing aid fitting process are useless. The most sensitive quality control measure is something called Electroacoustic Analysis. We complete EAA on every new set of hearing aids, before delivery of repaired devices, and on an annual basis.

Prescription Hearing Technology with a Methodical Plan

Our community understands better than most what can be achieved when you combine technology with human intelligence and persistence. It is much the same with hearing technology.

The latest prescription hearing aid technology is incredibly powerful, offering stellar sound quality and performance. Wireless connections allow phone calls, music and television to stream directly to your hearing aids for exceptional clarity.

But hearing aids do not fit and program themselves! For best outcomes, you also need the human touch and expertise provided by our Doctors of Audiology.

A Comprehensive12-Step Functional Hearing Assessment

If you struggle to understand conversations in social situations, restaurants, or other noisy environments, you do not need to schedule a basic hearing test. You certainly don’t need to schedule a “free” hearing screening or online hearing test.

You need to schedule a “Connect 365” Functional Hearing Assessment at Alabama Hearing Associates!

Schedule Appointment



Comprehensive 5-Year treatment plan with premium prescription hearing aid technology

If you want premium “out of this world” technology and the highest level of service and expert support, our All-Inclusive treatment plan is the right investment for you.

The All-Inclusive treatment plan offers long-term value for your on-the-go lifestyle, providing everything you need to connect with family and friends for years to come.


• Stellar  prescription hearing devices from top manufacturer (rechargeable option available)

• Wireless accessory included at no charge

• Comprehensive Annual Visit including hearing assessment, hearing device adjustment, and 19-Point preventative maintenance valutaion

• Bi-annual hearing aid software update and reprogramming

• Same day diagnosis and in-office repair during weekdays for devices dropped off before 3:00 p.m.

• 5-Year full-service repair warranty

• Unlimited remote hearing aid adjustments

• 100% moisture removal by Redux and cleaning

• Hearing aid supplies (stock receivers, batteries, domes and filters)

• $1000 contribution towards purchase of upgraded technology within 48 months

• 3-Year replacement warranty for loss or damage (no deductible)

• Dedicated team of hearing care experts at your service

• Unlimited teleaudiology appointments

• Access to our “speed of light” repair specialists

Basic Hearing Test

A basic hearing test begins with an air conduction test. You will be seated in a soundproof booth and single-use, foam earphones will be inserted into your ear canals. The Audiologist will ask you to push a button or raise your hand when you barely hear a series of beeps (tones) presented at various frequencies (pitches) to obtain your air conduction thresholds.

To determine whether your hearing loss is a conductive (mechanical) loss, sensorineural (permanent) loss or combination of the two, we perform a bone conduction test.  

For this test, a head band is place on the bone behind one of the ears to obtain your bone conduction thresholds. This process provides a different form of sound transmission using vibration, which bypasses the eardrum and the middle ear bones and directly stimulates the auditory nerve. When you hear the beeps/tones, you will push a button or raise your hand.

If bone conduction thresholds are better than air conduction thresholds (through the foam inserts), you have a conductive hearing loss. This suggests a problem with the mechanical structures (moving parts) of the ears.

Conductive hearing loss is often a medically treatable condition for which we will provide you with a referral to an Ear, Nose and Throat (ENT) physician. However, if bone and air conduction thresholds match, it indicates a sensorineural hearing loss (permanent), and the treatment will likely involve hearing aids.